What is the FloraHolland Seasonal Trade Fair?
The Seasonal Trade Fair is traditionally the largest spring trade fair of FloraHolland.
Each year it is visited by thousands of commercial visitors. They come to see around 400 growers of green and flowering houseplants and garden plants and a number of flower growers.
The trade fair provides an important moment for customers to familiarise themselves with the container plants on offer in the coming season.
In the novelties presentation, the latest novelties and the winners of De Glazen Tulp are presented.
This year the Seasonal Trade Fair is joining forces with the Florist Event, a business relations event for florists and garden centres. It offers an inspiring programme for florists and garden centres on Wednesday evening with the help of Top Arranger Pim van den Akker.
Are you a florist and/or do you have a garden centre? Come and be inspired!
The Florist Event evening programme:
18:00 Doors open, catering provided
19:00 Presentation on Dutch consumers: Vitas Kersbergen
19:15 Presentation on upcoming Flower Council Holland campaigns: Ivo van Orden
19:30 Start of demonstrations: Pim van den Akker
This programme is being held at the Seasonal Trade Fair. Visitors are welcome to tour the trade fair either before or after this programme concludes.
Wednesday, March 18, 09:00 to 21:00
Thursday, March 19, 09:00 to 16:00
Would you like more information?
For more information and the full programme, go to
Pre-registration of visitors
Pre-register for quick access to the fair.
Quick access to the trade fair?
Use the advance registration to speed up your entry to the fair:
Fill in the form and your badge will be printed at the registration desk. This saves time! Don’t forget to bring along the form with the barcode.
Location of stands
- Floorplan Seasonal Trade Fair
- List of participants by company name
- List of participants by standnumber
Update on FloraHolland app: all trade fair information now available
All information about the FloraHolland trade fairs is available from today on the FloraHolland App.
On March 18 and 19 the Seasonal Trade Fair is being held together with the Florist Event in Naaldwijk. On the FloraHolland app you have access to information about the participants, map, trade fair programme and the latest news.
With the FloraHolland app, customers of FloraHolland always have easy access on their mobile phone to a number of services and information from their personal account.
Price information, the latest news and more!
Customers use the app to keep up to date with the current price information (FloraneXt), disruptions and the latest news from FloraHolland. And now it covers the trade fairs. Ultimately, the app will contain all of the services that the grower needs on the workfloor.