Visit the flower auction

The international trading platform for plants and flowers is a world in itself. You have to get up early to see this world-famous auction, but it’s worth it.

Experience the hustle and bustle of the auction floor, watch traders bidding against the clock and be amazed at the quantity of beautiful flowers traded daily from more than ten countries. Visitors are warmly welcomed by our Aalsmeer and Eelde locations.

Visit FloraHolland and watch the entire auction from a special gallery. You’ll be at the centre of the international flower trade. A unique experience you’ll remember forever.