Top arrangers give the Seasonal Trade Fair Naaldwijk and Florist Event a Wow-effect!

The upcoming Seasonal Trade Fair and the Florist Event promise to be attractive experiences for the commercial visitor.


Are you interested in discovering how the florist can make a difference compared to the overwhelming force of supermarket suppliers? And curious about the latest trends in Floral Design? Then come to the Seasonal Trade Fair plus Florist Event.

During opening hours FlowerFactor together with FloraHolland will provide an inspiring programme for florists at the Inspiration Square. International top designer Pim van den Akker and his international colleagues have created a demonstration that will stimulate all your senses. It will be a real spectacle full of ambiance and enjoyment. Come to Naaldwijk on March 18 and 19 to experience it!

Latest news about consumer trends

On Wednesday evening, presentations will be held between 18:00 and 21:00. Vitas Kersbergen (FloraHolland market specialist) will talk about the consumer developments here and internationally. Then Ivo van Orden (Flower Council Holland) will inform visitors about Flower Council Holland’s aim to align its promotion campaigns to attract consumers over the next few years.

Inspiration over 120 m2

Finally, the famous arranger Pim van den Akker will surprise the public with several different demonstrations given at the 120 m2 Inspiration Square. He will utilise the products that growers are displaying at the trade fair that florists would normally stock in their shops. Are you a buyer or seller of plants or garden plants, or a florist, or do you have a garden centre? You will be inspired at the trade fair!

About the Seasonal Trade Fair

We look forward to seeing you at the FloraHolland Seasonal Trade Fair Naaldwijk & Florist Event! This major annual spring trade fair of FloraHolland, attended by thousands of commercial visitors, provides display space for around 400 growers of green and flowering houseplants and garden plants along with many cut flower growers. As well as the container plants on offer for the coming season, there are many novelties on view, including the winners of De Glazen Tulp 2015.

FloraHolland App

Download the FloraHolland App to receive all the information about the Seasonal Trade Fair directly to your telephone.