The Agenda is a promotional initiative by the Flower Council of Holland, to spur sales at the florist. it spans a year and presents 15 flowers, sorted by the time of year when they are available. It provides consumers with the stories behind the flowers, and offers inspiration and beautiful pictures. All the content is structured so that it can be easily shared via social media. Florists, simultaneously, are provided with free, eye-catching promotional material that ties the bloom in with contemporary trends and helps stimulate sales!
New photos of every flower in the Flower Agenda have been produced in line with the Green Sector Trends 2015. This is a translation of the latest consumer trends focused specifically on the horticulture sector – both indoors and outdoors. There are three separate style trends: Unexpected Wild, Eco Luxe and The Happy Life. Each flower in the Flower Agenda has been photographed in the most appropriate style. For the lily this is the Eco Luxe style trend.
The lily is incredible versatile: its colours, shapes and sizes run the gamut. You can opt for a serene white or a reserved pink tone, but bright red, yellow, purple and orange are an option just as well. Moreover, she comes in dotted and striped varieties! The diameter of the blooms can span from 7 up to 25 centimeters. And did you know that double lilies don’t have stamen anymore? Bye bye pollen stains!
The lily is full of symbolism, with its main connotations being:
• Femininity. In Greek and Roman times brides were given a crown of lilies, in the hope for a pure and fertile life.
• Love. In Victorian times people knew when they received a sweet smelling lily that: ‘this is my lover’.
• Purity. White lilies were often used at weddings as a sign of virginity and purity.
• Transience. The serene and pure appearance of the lily expresses emotion in times of loss and grieving.
The lily originates from various places. In the wild they can be found in Korea, Japan and parts of Siberia but also closer to the equator in India. In Europe the lily is native to the Caucasus, the Balkans, Greece, Poland, the Alps and the Pyrenees. They can also be found in the wild in most American states with the exception of the south west quarter.
Photos © Flower Council of Holland. They may be downloaded and used freely for promotional purposes at Point of Sale, provided credit is given to the Flower Council. High-quality poster-size formats are available here:
