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FloraHolland: Less supply during September
FEWER CUT FLOWERS SOLD
The average price of cut flowers rose by 1 cent compared to September 2014, but 1.8% fewer items were sold. The Chrysanthemum group showed the largest decrease in sales, -24%. The average price and sales did rise (+10.2%). Freesia followed a similar pattern, a drop of 12.2% in the number of items sold and an increase in sales of 10.2%. Cymbidium showed a decrease in the number of items sold (-18.8%) and in sales (-8.7%). Hydrangea had the greatest rise in the number of items sold, +22.2%, and the sales also rose by 4.7%. Sales of Lisianthus increased the most in comparison with 2014 (+15.4%). The number of items sold of Alstroemeria and Gerbera rose slightly.
SLIGHT DROP IN SALES AND QUANTITY OF HOUSEPLANTS
Last month we saw a drop in sales (-1%) and in the quantity of items sold (-1.3%) of houseplants. Fewer items of Bromelia were sold in September (26.8%), and sales dropped by 15.3%. The Rose and Other houseplants groups displayed a negative change in the number of items sold. The first group fell 13.1% in September and the second fell 13.4%. The sales of other houseplants dropped by 11% and of roses by 1%.
Positive changes were seen in the Arrangements group, with 37.2% more items sold. Dendrobium showed a positive trend compared to 2014. Last month 27.3% more items were sold, and sales rose by 19.6%. The sales of Cyclamen increased by 19.1% and of Anthurium, by 10.5%. A slight decrease in sales compared with last year was noted for Phalaenopsis (4.4%) and Dracaena (9.9%).
LESS POSITIVE MONTH FOR GARDEN PLANTS
In September 4% less garden plants were sold. The sales of Buxus decreased by 18.7% and of Gaultheria by 16.8% compared with last September. A negative change in sales was noted for the Viola group (13.6%), Other trees/bushes/container plants (8.7%) and Calocephalus (7.7%). Sales rose for the Aster group by 44.5%, Other perennials by 18.8%, Cyclamen by 17.6% and Hebe by 14.7%. The number of items sold of the Other trees/bushes/container plants group decreased by 33.2%. Similarly, Viola decreased by 20.9%, Gaultheria by 4.7% and Other bedding plants by 6.3%. Aster on the other hand sold 50.2% more in September, as did Erica (35.9%), Cyclamen (24.4%) and Hydrangea (9.3%).